Jane Iredale PureLash - Mascara Lengthening
Jane Iredale PureLash - Mascara Lengthening
Our PureLash Lengthening Mascara contains triple-length cellulose fibers (no synthetics) to give you the lashes you've dreamed of.
- We've added Dex-Panthenol to the formula in liposome form, so that with every swipe you add a conditioner to your lashes
- Also keeps formula nice and moist
- Wheat protein thickens, curls and strengthens lashes
- Top quality brush makes sure you get even coverage and that lashes are separated
- We've eliminated all the harsh chemicals common in mascara.
- Sensitivity tested
Asian and/or darker skin tones
To assist you in your product selection those shades deemed most suitable for Asian and/or darker skin tones have been marked with an asterix (*).
- All price are inclusive of VAT
| Our Price: | £11.70 |
Colour Guide
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| Brown Black | Navy | Jet Black | Merlot |
Application Advice
- Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips.
- Apply a layer of ourPureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply PureLash Lengthening Mascara.
TIPS
- If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together.
- Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product.
- Too much mascara can be aging.
- Brown often looks softer around the eyes than black.
Key Ingredients
Always check www.janeiredale.com ingredients listing in case of recent updates/changes
| Aqua | Water |
| Beeswax | A natural substance obtained from the honeycomb. Can be yellow or white. It has powerful anti-microbial properties. Vegans will want to avoid products with beeswax. |
| Stearic Acid | Derived from butter acids, cascarilla bark and other oils. Used as a softener. |
| Glycerin | Derived from vegetable oil. Used as a solvent. |
| Carnauba Wax | Exuded by the leaves of a Brazilian tree to conserve its moisture. Called the tree of life by the natives because of the use they make of its various products. |
| Hydroxyethylcellulose | A cellulose gum. |
| Panthenol | Vitamin B Complex Factor. Used to condition hair. It is good for human tissues. |
| Hydrolyzed Wheat Protein | Hydrolysis means turned partly into water. |
| Cellulose | The primary fiber component of plants. Used in cosmetics as a thickening agent and to bind other ingredients together. |
| Dimethicone | Made from sand (silica) that is a combination of minerals but largely comprised of quartz. This state-of-the-art ingredient replaces the need for oils and is the coating on our micronized titanium dioxide. Dimethicone aids spreading, is transfer resistant and imparts a remarkable smoothness and creaminess to the overall product. It also improves coverage without adding heaviness. And, it is non-comedogenic and highly water repellent. It gives micronized titanium dioxide the highest light refractive ability of any titanium. This outstanding ingredient is one of the driving forces behind the creative evolution of color cosmetics. In a recent medical article titled "Effective Sunscreen Ingredients and Cutaneous Irritation in Patients with Rosacea," Dr. Nichols and colleagues found that the addition of silicon-based protectants (dimethicone and cyclomethicone) into sunscreens greatly reduced facial irritation that rosacea sufferers experienced to these products. The physicians performed this study because in their medical experience patients with rosacea are particularly susceptible to irritation caused by sunscreen ingredients. The results of the study demonstrate that in addition to their protective actions, dimethicone and cyclomethicone were found to have excellent moisturizing actions. |
| Vanilla Fruit Extract | Used for scent and flavor. |
| Sweet Almond Extract | Serves as a uniquely enhanced, all-natural preservative. |
| Oleic Acid | Obtained from various animal and vegetable fats and oils. Possesses better penetrating properties than vegetable oils. Vegans will want to avoid this. |
| Tromethamine | A crystalline mass used as an emulsifying agent. |
| May contain: | |
| Iron Oxides | Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. |
| Titanium Dioxide | Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. |
| Carmine | A crimson pigment derived from the Mexican and Central American species of beetle, which feeds on cacti. (The coloring has no known toxicity and was permanently listed for use in food by the FDA in 1977.) The brilliant red color only exists if the beetles die a natural death and this they do by the hundreds of thousands once they have mated. They are then vacuumed off the cacti and sent for extraction. Vegans and those practicing Kosher will want to avoid this. Our products that contain carmine are: So-Bronze 1 and 2, Cedar Rose Complete Color, Currant, Dubonnet, Barely Rose and Parfait blush, Ruby, Wine & Roses, Pink Smoke and Cloud 9 eye shadows. |
| Chromium Oxide Greens | Oxides of chromium occurring in the earth’s crust. Some risk of allergic reactions. Used only in Emerald and the trio Green Dream eye shadows. |
| Ultramarines | Made from powdering the mineral lapis lazuli. It is a vivid blue. |
KEEP IN TOUCH
"I would like to congratulate you on such an awesome make up range! I am so pleased with the 'Autumn' shade as it matches my skin perfectly!!"
Gemma Hunt, TV Presenter
Our exclusive range of jewellery selected for Floren by Leonilla. Bespoke pieces with a creative flair, available only through Floren.
