Skin Cancer Foundation

30 March 2010

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Five of the most popular jane iredale make-up products have been recommended as effective aids in the prevention of sun-induced damage to the skin, including sunburn and possibly premature ageing, receiving the Seal of Recommendation from The Skin Cancer Foundation. The Seal of Recommendation has become the respected standard for ensuring the safety and efficacy of ultraviolet (UV) protection products. It is granted to sun protection products that have been reviewed by and meet the stringent criteria of an independent Photobiology Committee. The five jane iredale products that will proudly wear the Seal include Amazing Base, PurePressed Base, Dream Tint, LipDrink and Powder-Me SPF in Tanned and Translucent. These products range from an SPF of 15 to 30. “About 90 per cent of non-melanoma skin cancers are associated with exposure to UV rays, so we are thrilled to receive The Skin Cancer Foundation Seal of Recommendation in an effort to help spread awareness on preventable measures against this deadly disease,” says Jane Iredale, President and Founder of Iredale Mineral Cosmetics. “We are not only committed to developing quality products to enhance colour, but also the overall health of the skin – including skin cancer prevention.”

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