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OFFICIAL JANE IREDALE
Application Techniques
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Liquid Minerals
Application is simple, however, you will want to experiment with your own way of applying it keeping in mind that different application techniques bring different results. Liquid Minerals can be worn alone or with mineral powders on top.
Because we have used self-focusing minerals, you will find that Liquid Minerals adapts to individual skin tones. The effect is like watching a Polaroid develop before your eyes. Make sure you have let Liquid Minerals dry before you judge the colour. Always test the shade on the face. It will look different on different parts of the body as it reacts to skin colour, moisture levels and type of skin. One colour will suit a number of different complexion colours.
It is important not to think of this as a traditional liquid makeup. Liquid Minerals is an advanced liposome technology. The large liposomes that you see suspended in the gel are broken down as they are pumped through a screen in the bottle. The microscopic liposomes surrounding them are broken down through manipulation on the skin and body heat. That is the way they release their active ingredients. You may need to adjust the amount of moisturizer you use under Liquid Minerals because of its own inherent moisturizing properties.
There are several methods of application:
- Fingers
- Cosmetic sponge
- Liquid makeup brush
Fingers
Pump mousse onto a spatula or back of hand. Apply the mousse the way you would a moisturizer. When applying it on yourself, use both hands. Let it set and then apply another layer if needed. You will have plenty of manipulation time before it sets. Once set, you may apply another layer if needed. Brush mineral powders on top for more coverage. Do not be afraid to use Liquid Minerals around the eyes as a concealer. It will also minimize fine lines. Use it on eyelids, too, for the perfect base for eye shadows.
Cosmetic Sponge or Brush
Pump mousse onto a spatula or back of hand and pick up with sponge or brush. A dry sponge will give more coverage, a wet one more sheer coverage. Apply it to one area of the face at a time.
Tip: For oily skin, use very little, if any, moisturizer before application. Applying Absence Oil Control Primer will smooth the skin’s surface, control excess oil and help prevent colour change. It also provides a broad spectrum SPF 15.
Tip: Apply the Liquid Minerals over the nose and other oily areas to minimize large pores. Then dust with pressed minerals over the entire face for an SPF 18 and a flawless finish.
Tip: For a young-hand look, rub Liquid Minerals on the back of the hands to minimize redness, veins and age spots.
Tip: You may use the liquid to highlight the center facial triangle. Apply Liquid Minerals all over the face. Use a darker mineral powder base on the sides and neck.
Tip: To blend a tanned chest, apply a bronzer on the outside perimeter of the face and neck.
Tip: Use the Camouflage Brush as a small liquid foundation brush for areas around the lip and nose. Finish with a sponge.
Tip: For camera work, use loose Light Beige over the liquid around the eyes in place of concealer. It will stay matte all day and give a brightness to the eyes.

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"I would like to congratulate you on such an awesome make up range! I am so pleased with the 'Autumn' shade as it matches my skin perfectly!!"
Gemma Hunt, TV Presenter
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