Jane Iredale is the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.
Before she formed her cosmetics company in 1994, Jane Iredale’s background had been in film, theatre and television.
She started as a casting director working in television commercials with models like Lauren Hutton, Jaclyn Smith and Cybill Shepherd and then in film and television with actresses like Susan Sarandon, Glenn Close, and Sarah Jessica Parker. Among many others, she worked with Francis Coppola on The Outsiders, Steven Spielberg on The Color Purple, all major television networks as well as the BBC.
She then formed her own production company and produced over fifty programs for PBS and HBO. Two of her feature films were named by TV Guide as the best films of their respective years. One was awarded the coveted George Foster Peabody Award. She also won an Emmy for a film series on which she was the writer.
When she moved from film to theatre she was nominated for a Tony Award for the Broadway musical Wind in the Willows, the show which brought fame to Vicki Lewis and Nathan Lane.
Throughout her career, she has worked with the best makeup artists in the field. She has seen at first hand that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
Her experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin.
Jane Iredale Mineral Cosmetics
Jane Iredale introduced her unique skin care makeup line in May of 1994. It was the first full makeup line on the market to offer not just color enhancement but also benefits to the skin. The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives. As a result, the Iredale products are carried by salons, spas and medical clinics throughout the world.
Plastic Surgeons were the first to recognize the benefits of the line and were confident enough with it to use it on skin that had just undergone laser resurfacing. It not only effectively and safely covered the redness but also provided essential sun protection. Jane Iredale herself underwent laser resurfacing and demonstrated the extraordinary ability of her Amazing Base® to conceal and provide aesthetic enhancement.
Since that time, the company has expanded the line to include products that keep it at the leading edge of the makeup world. It still remains true to its original concept of bringing women a makeup that enhances the health of the skin.
From its base as the leading mineral cosmetics company in North America, jane iredale has expanded into over 35 countries, including the United Kingdom, Europe, Australia, and the Far East.