What To Consider When Making A Logo
Simplicity
When a company wants to make a statement, a simple logo can deliver the desired result faster and easier than more elaborate designs. A simple logo design has the added benefit of being scalable, which means that it can be adapted to a wide variety of formats. Likewise, it is more accessible to people using digital devices. This is important because a company’s logo must look good on all of these media.
Relevancy
When making a logo, there are some relevant considerations that you should be aware of. It’s essential to consider your target audience and make sure that the logo conveys your brand identity and personality. One of the primary components of a logo is colour. Different colours have different psychological effects on different people and can indicate a brand’s personality to consumers.
Size
The size of a logo is an essential factor in the overall image of a business. There are various standard sizes for logos depending on the application. For example, the size of a logo for an email signature should be no less than 100 pixels in height. Luckily, it’s easy to resize PNG and vector documents.
Fonts
There are many different types of fonts to choose from for your logo. It’s important to choose one that is recognizable and legible on many different types of media. Some companies prefer using a serif font for their logo, while others prefer a sans-serif font. Serif fonts are considered neat and sophisticated, while sans-serif fonts are simpler to read. Regardless of what you choose for your font, you should make sure that your logo looks professional and represents your business or brand well.
Jane has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.